Fintech PR Services

Fintech PR Services

Wednesday, 08 Jul 2026
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  3. Fintech PR Services

FINTECH PR SERVICES

PR for fintech: earn the trust
your ads can't buy.

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Who Trusts Us

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gmp
projects
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Before anyone deposits, they Google you.
Now they ask AI about you, too.

In finance, reputation isn't a brand exercise — it's the acquisition funnel's first gate. What the media, forums, and AI engines say about you decides whether your marketing gets a chance at all.

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Coverage without credibility

Press releases that no journalist reads, placements in outlets your audience doesn't trust. Volume PR produces clippings — not confidence.

fintech marketing project

Media that don't understand your product

Financial products are easy to misreport. Without a PR partner who speaks the industry's language, your story gets simplified into something wrong — or skipped.

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Silence when it matters most

In regulated markets, one negative headline compounds fast. Brands without a crisis playbook don't get to control the narrative — they inherit it.

Fintech PR —  explained.

PR in finance isn't about being talked about. It's about being trusted at the exact moment someone decides. Three layers make that happen.

EARNED MEDIA

Third-party trust

Users discount what you say about yourself and believe what others say about you. Coverage in credible financial and business media is trust you can't purchase as ad space.

  • Financial & business media relations
  • Story development & newsroom-ready angles
  • Media monitoring & share of voice

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THOUGHT LEADERSHIP

Faces, not logos

Journalists quote people, AI engines cite sources, and audiences trust experts. We build your executives into the sources this market turns to.

  • Executive positioning & profiling
  • Bylines, commentary & speaking slots
  • Data stories & industry reports

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REPUTATION & CRISIS

Prepared, not reactive

Withdrawal rumors, regulatory news, social pile-ons — finance brands don't get to choose whether a crisis comes, only whether they're ready.

  • Crisis protocols & scenario planning
  • Rapid response & narrative management
  • Regulatory-sensitive communications

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How we can help you be trusted.

A complete reputation engagement — from media relations to AI visibility — aligned to the moments where trust decides outcomes.

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Media Relations & Press Office

Ongoing relationships with the financial, business, and tech media that matter in Indonesia — built on stories journalists actually want, not spray-and-pray releases.

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Thought Leadership & Executive Profiling

Positioning your founders and executives as industry voices — interviews, bylines, panels, and commentary that compound into authority.

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Crisis & Issues Management

Playbooks before you need them, speed when you do — protecting license, reputation, and user trust when the story turns.

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KOL & Community Credibility

Influencer and community partnerships vetted for trust, not follower counts — because in finance, the wrong KOL is a liability.

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PR for AEO & GEO

Earned media is what AI engines cite. We engineer coverage so ChatGPT, Gemini, and Perplexity present your brand as the credible answer — PR that works even when nobody clicks.

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Media Training & Compliance Review

Spokespeople prepared for hard questions, and every public statement reviewed against regulatory constraints before it ships.

Question Decision Growth.

We don't start with a press release. We start with the right question, turn it into a clear decision, and execute toward trust that compounds.

REPUTATION AUDIT

QUESTION

We map how you actually appear — in media, in search, in forums, in AI answers — and identify the gaps and risks shaping user decisions today.

NARRATIVE & PRIORITIES

DECISION

We define the story worth telling, the voices who tell it, and the outlets that matter — one narrative system, not scattered announcements.

EXECUTE, MEASURE & SCALE

GROWTH

Coverage, commentary, and crisis readiness delivered continuously — measured by share of voice, sentiment, and presence where decisions happen.

Reputation that compounds.

Typical outcomes when earned media, thought leadership, and AI visibility work as one system.

Cited

Not just covered

Coverage engineered to be the source AI engines and journalists reference — visibility that keeps working after publication.

Share of voice

Present where your category is discussed

A measurable seat in the industry conversation — so prospects meet your narrative before your competitor's.

Trust on arrival

Present where your category is discussed

Users reaching your funnel already convinced you're credible — which makes every rupiah of paid acquisition work harder.

Fintech PR — answered.

The questions teams ask us most before trusting an agency with their reputation.

Because AI engines build answers from third-party sources — media coverage, credible mentions, industry references — not from your own website alone. When someone asks ChatGPT "is this broker trustworthy?", the answer is assembled largely from earned media. PR is now the supply chain of AI answers, which makes it a visibility investment, not just a branding one.

The financial, business, and tech outlets that shape decisions in this market — national business media, fintech and trading verticals, and the industry press your specific audience reads. Our founding team spent over a decade inside licensed brokers building these relationships as practitioners, not list-renters. We'll be honest per story about what's realistic: earned coverage depends on the strength of the angle, and we'd rather shape a strong one than promise placements.

Not AVE. We measure share of voice against named competitors, sentiment, quality and relevance of outlets, message pull-through, and increasingly, presence in AI-generated answers. PR reporting should tell you whether trust is growing where decisions happen — not multiply column inches by a made-up number.

If you're a client, a protocol already exists: pre-agreed spokespeople, holding statements, escalation paths, and scenario playbooks for the crises finance brands actually face — withdrawal rumors, regulatory scrutiny, social pile-ons. Speed and preparation decide outcomes improvisation loses them. We also take on crisis engagements directly, though preparation is always cheaper than rescue.

Yes, natively in both directions — international announcements localized for Indonesian media, and local stories packaged for regional and global outlets. For foreign fintech brands entering Indonesia, this dual fluency is usually the difference between coverage and confusion.

Every public statement — releases, quotes, executive commentary — is reviewed against regulatory constraints before publication. We've operated under BAPPEBTI and OJK-supervised environments long enough to know that in finance, the cost of a careless sentence can exceed the value of the coverage. Compliance isn't a filter we apply at the end it shapes how we build the story.

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Tell us what you’re trying to solve. We’ll help you identify the right direction before any execution.