General

The Reddit unblock is not a social media story — it is an AI visibility story. Reddit is the most-cited source in AI-generated answers, and for 11 years Indonesian brands were locked out of it. Because AI citations lag roughly one year behind, the threads created in the next 6–12 months will define what AI says about Indonesian brands through 2027–2028. The window belongs to whoever moves first, and it rewards genuine participation, not campaigns.

Have you see any change on Levi’s logo on their instagram? Have you see their new logo on their stadium? It was just a white tarp over their stadium sign — except the tarp was shaped exactly like the Levi&#39s batwing, with a caption welcoming the world to the "beautiful [redacted] stadium." I laughed, and then I stopped, because I realised I was looking at an ad for a brand that had technically just been told it wasn&#39t allowed to advertise. So what&#39s actually going on here, and why is it smarter than it looks?

Everyone says Netflix won Alex Honnold&#39s Taipei 101 climb. The bigger winner spent almost nothing — and it explains how brand ambassadors actually create value.

Starbucks Korea's "Tank Day" promo became a national crisis in hours. Here's what actually went wrong — and what regulated brands should change in how they make decisions.