Finex Bisnis Solusi Futures

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+120%

Organic views on YouTube

Growth in organic performance after taking over content strategy and production

+155%

Organic views on TikTok

Same strategy, sharper platform execution — reach earned, not bought.

Rp 75M

Average PR value per article

Earned coverage across national and industry media, at an average AVE of Rp 2M per placement.

The Challenge

Finex is one of the largest forex brokers in Indonesia by trading volume over the last two years. At that scale, the problem isn't awareness. Traders already know the name.

The challenge is trust. In a category where people decide with their own money, confidence has to be continuously reinforced — across social, PR, and ATL — so that existing traders stay certain about where their funds sit, and new ones arrive already convinced.

The Question We Asked

When a broker is already number one, what is content actually for? Not introducing the brand — reinforcing why it deserves the position, and giving existing traders a constant sense of safety through visible presence both online and offline.

What We Did

Social Strategy & Content

Built the content strategy and pillars from competitor analysis across the broker category
Produce reels end to end — concept, script, production, delivery — on a continuous monthly cycle
Monitor the category continuously, so content responds to the market instead of a fixed calendar

Online PR

Article distribution across national business and industry media
Placements selected for audience relevance, not outlet count

ATL Marketing

DOOH in a prime Jakarta location, live [month], running three months

What Changed

After taking over content, organic performance moved in both directions that matter: +120% organic views on YouTube and +155% on TikTok — growth earned through strategy and production quality, not amplification. Individual reels have reached up to 1.8 million views at peak with boosting behind them.

On PR, published articles have averaged Rp 75 million in PR value per placement, at an average AVE of Rp 2 million.

The engagement began as a four-month scope and has been extended for another four, with ATL now added to social and PR.

Testimonial

"Since partnering with GRW Partner to manage our content, we've seen a significant improvement in the quality of our strategy. Their team has a deep understanding of the fintech industry, so every insight and content recommendation they provide is genuinely relevant to our business needs. The collaboration has also been responsive and communicative, making the entire process smooth from start to finish."
Fidya, Social Media Manager — Finex