In fintech, every campaign carries two burdens most agencies never think about: regulatory risk and trust psychology. Miss either one, and spend turns into activity — not growth.
Most agencies learn your industry on your budget. They can run ads, but they can't tell a CFD from a savings product — and your audience can tell.
Campaigns get built first and legal-checked later. In regulated markets, that's backwards — one wrong claim risks your license, not just your budget.
Reports show clicks, CPLs, and reach. Meanwhile the business is asking one question: where are the funded accounts?
Marketing financial products isn't regular marketing with stricter rules. It's a different discipline. Here's what actually changes.
Trust before traffic Nobody deposits with a brand they just met. In finance, the buying journey starts with "is this safe?" — long before "is this good?"
Compliance as a design constraint BAPPEBTI, OJK, and platform ad policies define what you can say and where. We design campaigns inside those lines from day one—no rework, no risk.
The funnel doesn't end at the lead A lead is not a customer. Fintech growth is measured in funded accounts, activation, and retention — so that's where our funnel thinking ends, not at the form fill.
A full-stack fintech engagement — from positioning to performance — aligned to the decisions that actually move deposits, users, and revenue.
Define what your brand stands for in a market where every competitor claims "trusted" and "regulated" — and make it hold up under scrutiny.
Paid acquisition engineered for regulated finance — compliant creative, quality-focused targeting, and optimization against deposits, not clicks.
Be found in search, cited in AI answers, and present at the exact moment users ask "is this platform safe?"
Credibility you can't buy with ads — financial media coverage and influencer partnerships vetted for audience quality, not follower counts.
Content that educates and converts in a category where trust is earned post by post — built on compliance-safe messaging frameworks.
OOH, events, and above-the-line campaigns for markets where offline presence still signals scale and legitimacy — because in Indonesia, it does.
We don't start with channels. We start with the right question, turn it into a clear decision, and execute toward growth.
QUESTION We map your real position: funnel data, brand perception, compliance exposure, competitor share — and find what's actually blocking growth.
Funded accounts, not form fills Acquisition optimized to first-time deposits and activation — the metrics your board actually asks about.
The questions teams ask us most when choosing a marketing partner for a regulated financial brand.
Two things: regulation and trust psychology. Every claim is constrained by BAPPEBTI/OJK rules and platform policies, and every user decision is filtered through "is my money safe?" A campaign that ignores either produces activity, not growth. That's why fintech marketing starts with compliance-safe positioning and trust signals — before any media spend.
Yes — from the inside. Our founding team spent over a decade operating marketing within licensed brokers in Indonesia, so compliance review is built into our creative and media process, not bolted on afterward. We design what you *can* say persuasively, instead of discovering what you can't say after production.
Both, plus the broader regulated fintech space — payments, banking, insurance — and adjacent regulated industries like healthcare. Our deepest expertise is brokerage (forex, crypto, stocks), where our team has operated for 11+ years.
Deposits, activation, and retention wherever tracking allows it. Leads and CPLs are diagnostic metrics, not goals. We align on business outcomes at the start of every engagement and report against those — no vanity dashboards.
Yes — this is one of our core use cases. We work in English at an international standard, understand how regional HQs operate, and provide the local regulatory, media, and audience knowledge that market entry depends on.
No. If parts of your system work, we work with them. Our role is to make the whole system produce growth — sometimes that's full execution, sometimes it's strategy and direction for teams you already have.
Tell us what you’re trying to solve. We’ll help you identify the right direction before any execution.