A global broker entered several Southeast Asian markets using no deposit bonus campaigns.

Within a short period, bonus abuse increased significantly, driving high acquisition volume but low-quality users, resulting in inefficient spend.

Restructured the bonus strategy by limiting no deposit offers to IB-driven acquisition instead of open public campaigns. Introduced a hybrid CPA layer for IB on top of commission, incentivizing them not just to acquire users, but to drive conversion into FTD.

This repositioned the bonus from a mass acquisition tool into a more controlled, performance-driven mechanism, while also creating a more attractive offer for IB recruitment.